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Exhibition: Imaginaries of Modernity (1920–1940): The Discovery of Travel
Daily until May 5

Exhibition: Imaginaries of Modernity (1920–1940): The Discovery of Travel

Daily until May 5
Miguel de Cervantes Library
208 Anfu Lu, near Wulumuqi Zhong Lu
Free entrance
IC_Shanghai

General Info.

  • Price: Free entrance

About

Between the 1920s and 1940s, advancements in transportation made travel an accessible experience for the general public. This new horizon inspired numerous artists, who brought to life a unique genre of visual culture: tourism posters. In Spain, large-scale advertising in this field began in 1928 with the first major campaign of the National Tourism Board, under the direction of Pedro Salinas. A key figure of the Generation of '27—the movement that modernized Spanish poetry—the writer was also a pioneer in the visual arts. The exhibition "Imaginaries of Modernity (1920–1940): The Discovery of Travel", organized by the Instituto Cervantes and Turespaña, and curated by Violet Wang, brings together a selection of those posters that shaped an iconography that still fuels our travel fantasies today. Through a dialogue between images and the avant-garde poetry of the time, the exhibition also explores Shanghai's tourism posters from the same period, inviting visitors to immerse themselves in a dreamlike journey.

Miguel de Cervantes Library
208 Anfu Lu, near Wulumuqi Zhong Lu
安福路208号, 近乌露木齐中路

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